In a collaborative effort between the Mendieta family of Pearland’s Emma’s Mex Grill and Milagro Tequila, famous illustrator and street artist Beo Hake from Monterrey Mexico has been commissioned to complete a mural that will encompass the art of tequila, the Mendieta family history and their ties to the Pearland community. A celebration for the mural unveiling will take place on Tuesday, September 20th from 6:30 p.m. to 9:00 p.m. Featuring Milagro handcrafted cocktails, an intimate dinner prepared by Jose Mendieta, Sr., and live music, the public is invited to attend for $45 per person (plus tax and gratuity). Emma’s Mex Grille is located at 5010 West Broadway Street, Pearland, TX 77581.
The event coincides with Milagro’s “Agave Expressionism” campaign which unveils progressive artworks from top Mexico City street artists, embracing Milagro’s roots in the city’s creative culture. The initiative launched in 2015 and has since showcased inimitable works in New York, Chicago, Los Angeles, and San Francisco via large public murals.
Milagro Tequila has a deep-rooted connection with art—from its founders’ original inspiration to the artistry of its liquid and its bottle design. The vision of Milagro started with founders, Daniel Schneeweiss and Moy Guindi, who embodied the creativity and self-expression of modern Mexico City, particularly its innovative architecture, art, music and design. The first step in bringing their dream to life was finding Pedro Juarez, the Master Distiller. Pedro’s vision started where the art of tequila begins – with the agave itself. He insisted on using only the remarkable Jalisco Highlands 100% estate-grown blue agave, which is sweet, fruity and aromatic, setting Milagro Tequila apart from other tequilas. The artistry came full circle with Milagro’s bottle design. The Select Barrel Reserve bottles are handmade, each crafted around a sculpture of the agave heart, and the brand’s logo, as featured on the brand’s Core line, was inspired by the organic forms of Mexico city street art.
Beo will begin work on the mural on Monday, September 19 and continue working through the reveal event. Within the design of the newly opened 7,000 square foot restaurant, the family dedicated a wall space directly above the kitchen for the special artwork.
Join the conversation using #AgaveExpressionism on Facebook, Instagram @milagrotequila and Twitter @milagrotequila. For more information on Milagro Tequila visit www.milagrotequila.com.
Date: September 20, 2016 6:30 PM-9:00 PM
Location: Emma's Mex Grill | 5010 West Broadway Street 5010 West Broadway Street, Pearland, TX 77581 | 2146742953